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  • Writer's pictureEkene Uchenu

How To Bargain For A Lower Price

Do your research

Before you start bargaining, research the market and see what competitors are offering so you have an idea about what you want, what a reasonable price would be and any reasons that might persuade a seller to offer you a special deal.

Have a good opening line

Initiate bargaining by asking something like, "Is that your best price?"

Be polite

During the bargaining process, take a polite, positive approach where possible, offering a sound rationale for the seller to meet you at a happy medium.

Be aware of your body language

Body language and your facial expressions play a big part in communicating. Look interested enough for the seller to feel hopeful of making a sale so that it's worth putting in the effort to haggle, but not so eager they'll feel confident you'll buy regardless of any concessions on their part. Smile and be friendly, but be prepared to walk away if necessary.

Look for opportune times to buy 

The end of the day, or the month, or the financial year are times when a salesperson might have an eye on their sales targets and be keen to strike a last-minute deal to up their tally.

Think about the situation from the seller's perspective

What reasons might they have for wanting to offload the item you wish to buy? Perhaps that model is being discontinued, or has had bad press recently, or they're releasing a new version soon, making the older one harder to sell. 

Draw attention to unique features

Especially features that might make it unappealing to other buyers, but aren't a deal-breaker for you, such as an unpopular colour or a less attractive style.

Ask for add-ons

What sort of extras would be relatively painless for the seller to offer instead of a discount? They might not be willing to budge on price, but might be willing to throw in free installation, delivery, carry cases or optional upgrades.

Boost your bargaining power with multiple items

If it's in your budget, bundling several items into your purchase boosts your bargaining power. "What about if I buy two of them?" can be a persuasive argument when bargaining, but bear in mind that a seller might seek to claw back profit on the pricing of the other items.

Mention a competitor's lower price

This is a strong bargaining move; a little research online beforehand will tell you whether the retailer you're talking to is offering you a good enough deal. But be aware that competing offers may not necessarily be the lowest actual price; there may be hidden costs such as delivery or other surcharges that mean the supposedly 'cheaper' price you've found is not in fact cheaper at all.

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